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Hiking Up Season Ticket Prices Would Be Suicide

News sources report that the Glazers are considering increasing the season ticket prices at Old Trafford even further. Andy Mitten, founder of the United We Stand, described the potential move as a commercial suicide and I must agree with him.

The Glazers, trying to refinance the PIK loans and bringing in new sponsors in a hurry (three this week, quite impressive I must admit), are looking at the possibility of increasing the revenue by further hiking up the prices.

However, they cannot be that thick. Keith Harris called for a boycott of United games but insofar people have been reluctant to do that (and I think they're right, the aim is supposed to be saving the club from debt, not pushing it towards oblivion). But surely massive numbers of fans will give up their season tickets if the price is increased even further.

Since the Glazers took over the club, ticket prices have risen 48 percent. The season ticket waiting list is now a thing of the past and sometimes there are empty seats in the lower profile league games at Old Trafford, something that hasn't happened since 1992 as Mitten points out.

In these circumstances, as every other club freezes the prices due to the recession, an increase would be commercial suicide and would only increase the position of the protesters, the 'Red Knights' and whatever potential investors who are looking to take over the club.

So if the Glazers mean their oft-repeated stance that the club is not for sale then they simply cannot do it in my opinion. Because selling much fewer season tickets at an increased price does not sound as a very wise move: the money may be the same as if they sell every season ticket at a lower price but the huge empty chunks in the stands do not look good and could scare away the sponsors...




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The Journalist

Writer: Zae Mail feedback, articles or suggestions

Date:Friday March 19 2010

Time: 9:08PM

Your Comments

I cant imagine they'd be that stupid. I actually anticipated them announcing a minor price cut or at the very least making a huge deal about freezing prices in order to counteract the G&G/RedKnight campaigns recent publicity.
tuscan3000
If Fifa bring in those rules about profits, then Utd would have suffered a loss without the sale of Ronaldo, in order that they do not have to sell more of their stars to cover the debt, then someone has to pay, so a rise in season ticket is inevitable.
buzz lightyear
I agree with buzz...I think the glazers don't care who they will screw over and they don't care about screwing the fans over...they will increase it again and again, and they will be like we know you love your team too much to simply stop showing up, so we will be forced to come up with the dough but I do agree with Zae if that does happen I think the idea of boycott might become a very good possibility
ibrahiy
The thing is I dont think you'll have to ask people to boycott - most simply wont be able to afford it. The reason they've been emailing people all season asking them to sign up for season tickets is because there is no waiting list because the current price was enough to iradicate demand. An increase now would not only stop the vast majority of newcomers wanting one it will start eating into the numbers of people who just about afforded one this time. Add to that the militant mood around the place and I just cant see them doing increasing prices.
tuscan3000
Ive had my emails this last few weeks asking if I want a season ticket - but living 100 odd miles away it would be a waste of money, best off just going a few times a season until I move over there in a few years :)
niteworlok
They've frozen prices according to SSN. Love or Hate the Glazers they didnt become billionaires by being idiots.
tuscan3000
 

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