Date:Monday October 26 2009
The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.
he deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.
obert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.
The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'
ichard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.
The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.
The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.
Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."
he deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
he Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
arclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
Date:Monday October 26 2009
Moyes Linked With Vacant Palace Job (Friday August 22 2014)
United Trio Available for Loan! (Friday August 22 2014)
I am the Devil! (Friday August 22 2014)
Brazilian Linked to Old Trafford Move (Friday August 22 2014)
United Declare Khedira Interest? (Friday August 22 2014)
Anderson on the Move! (Friday August 22 2014)
Di Maria Deal to be Struck? (Friday August 22 2014)
Nani Loaned to Sporting Lisbon! (Thursday August 21 2014)
Not Us? (Thursday August 21 2014)
Jones in Contract Discussions (Thursday August 21 2014)
|13. Crystal Palace||1||0||0||1||-1||0|
|14. Man Utd||1||0||0||1||-1||0|
|One to Watch - Christian Eriksen
» Q.P.R. : 23/08/2014 10:33:00
|Eden Hazard, Diego Costa's ginger Mourinho?
» Chelsea : 23/08/2014 10:26:00
|Match Day Moments - Leicester City (h)
» Chelsea : 23/08/2014 09:00:00
|Vital Preview: Manchester City v Liverpool
» Liverpool : 23/08/2014 07:34:00
|Swansea City To Sign Striker For £1.75m?
» Swansea : 22/08/2014 22:12:00