Writer: Site Staff
Date:Saturday August 22 2009
Football Transfers - Michael Owen Bucks the Trend
London, Friday, 21 August 2009: A PR Week report out today has found that newly signed Manchester United striker Michael Owen is the only footballer to emerge from the 2009 transfer window with an enhanced reputation amongst fans.
The report is based on 1062 responses to a survey commissioned jointly by specialist sports PR agency, Braben Sport, and industry leading research company, Football Fans Census.
The survey saw fans rate the conduct of Michael Owen (Manchester United), John Terry (Chelsea), Emmanuel Adebayor (Manchester City), Darren Bent (Sunderland), Cristiano Ronaldo (Real Madrid) and Carlos Tevez (Manchester City). The national survey was conducted online between 4-5 August 2009 and supporters of 119 football teams were represented, including all clubs in the Premier League and Football League. A total of 54% of overall respondents were season ticket holders.
Owen was the only player to come out of the transfer window with his reputation boosted. In total 41% of fans thought he conducted himself 'very well`, and a further 27% felt he conducted himself 'well`. 26% said their opinion was 'more favourable` following the transfer, and a further 13% said it was 'much more favourable`.
By comparison, just 4% of respondents felt Cristiano Ronaldo conducted himself 'well`, and 35% said he behaved 'very poorly`. But it seems that UK fans never thought much of Ronaldo in the first place - 50% said their opinion of him was 'about the same`, with a further 23% saying their opinion was 'much less favourable`. But the player faring the worst overall was Adebayor, with a remarkable 59% rating his conduct 'poorly` or 'very poorly`, compared with 8% who approved of his behaviour.
Danny Rogers, Editor of PR Week, said: "With the exception of Michael Owen, none of the players featured in the Braben Sport/Football Fans Census survey did themselves any favours with fans, but it`s interesting to note that their conduct appears to be accepted, almost expected behaviour, with around half of respondents stating it didn`t really make any difference to their overall opinion of the player."
Rachel Froggatt, director of sport at Braben, said: "This year's transfer window has demonstrated how far removed footballers can be from the fans. There is obviously a great deal of cynicism about player motivations. Transfers should be opportunity to connect with fans off the pitch. Skill and popularity are a powerful package for sponsors - something players must consider when looking to life after football."
Date:Saturday August 22 2009
United Target is Staying in Milan! (Friday September 19 2014)
Juventus Interest Cooled! (Thursday September 18 2014)
Something Missing! (Wednesday September 17 2014)
Yet More Ronaldo Intrigue! (Wednesday September 17 2014)
Looking at 15 Years! (Wednesday September 17 2014)
Rooney Ends Feud (Wednesday September 17 2014)
Di Maria in Exulted Company (Tuesday September 16 2014)
Biding his Time (Tuesday September 16 2014)
Portuguese Flyer Update (Tuesday September 16 2014)
Hummels is Still the Target (Monday September 15 2014)
|9. Man Utd||4||1||2||1||3||5|
|10. Hull City||4||1||2||1||0||5|
|12. Leicester City||4||1||2||1||-1||5|
|We Need To Manage Games Better
» Swansea : 19/09/2014 20:26:00
|Liverpool: Lawro Predicts 2014-15 - West Ham (A)
» Liverpool : 19/09/2014 18:33:00
|El Cashico - Manchester City vs Chelsea
» Chelsea : 19/09/2014 18:23:00
|One to Watch - Mame Biram Diouf
» Q.P.R. : 19/09/2014 18:09:00
|Give Chelsea No Quarter
» Man City : 19/09/2014 17:48:00